The Data Instincts Team

Data Instincts Team

Expertise

Media/Community Relations
Developing Citizen/Community Relationship Management Programs
Customer/citizen surveys, interviews and analysis
Web sites for public projects
Database management and data mining
Traditional advertising; television, radio, print, direct mail and public relations

The Data Instincts Team

The Data Instincts Team is managed by Mark Millan and is made up of Data Instincts staff and several sub-contractors who have worked together for over a dozen years on public outreach assignments covering a variety of projects in water reuse, water conservation and water supply issues.

	Mark Millan, Principal Mark has over twenty years experience in marketing and public relations, and ten years in Web development strategies. He has been a Creative Director with advertising firms and a Senior Executive with publishing organizations in the San Francisco Bay Area. His skills and experience in public relations are extensive and include work in radio & TV production, copy writing, publishing and mediation. His firm specializes in developing public outreach strategies for challenging public projects and specifically public information and community relations for Environmental Impact Reports and construction of recycled water projects. For over 10 years, Mark’s firm has introduced new techniques to the public involvement and outreach process for recycled water projects and has conducted extensive surveys and focus groups on public perceptions of recycled water uses. Mark currently serves as chair of the Public Education and Outreach Committee for the WateReuse Association.
	Lisa Brew-Miller, Associate Lisa brings to Data Instincts over a decade of experience as a research project director, analyst and marketing/public relations copy writer. She has performed analytical, writing, and/or project management services for a number of industries including local government, broadcast media, wine, banking, and advertising. She is skilled at presenting complex, statistical data in report summaries that are clear, concise and actionable. She has been associated with Data Instincts for nearly ten years and has written public relations/information pieces for The Geysers Recharge Project, Incremental Recycled Water Program, Vintage Greens sub-division, Redwood City’s Recycled Water Project and many other Data Instincts clients. Lisa holds an undergraduate degree in Business Management from Sonoma State University and an M.B.A. in Marketing from Golden Gate University.
	Barry Dugan, Associate Barry brings more than two decades as a newspaper journalist to the Data Instincts team and provides our clients with important perspectives when interfacing with media. His experience includes reporting and analysis on a variety of environmental subjects, with a particular interest in water supply, water reuse, politics and government planning. He has received numerous awards for his writing and editing. Barry holds a Bachelor’s Degree in Liberal Studies from the Hutchins School at Sonoma State University.
	Lisa Petker, Office Manager Lisa brings more than 15 years of administrative skills to the Data Instincts team. She has managed offices and handled customer relations in a variety of fields, including the advertising, escrow and construction industries. Lisa is conversant in a full range of business software and has handled compliance, notary and contract management duties. She is currently working toward an associate’s degree in psychology at Santa Rosa Junior College.
	Julien Gervreau, Social Media Advisor Julien has more than ten years of experience in the development and implementation of branding, messaging and outreach strategies that leverage both traditional and social media platforms. His interest in water reuse and conservation stems from a 2009 trip to Nicaragua where he volunteered for seven months building and delivering point of use water filters to rural communities and administering a municipal plastic bottle recycling campaign. Julien holds a double major in Anthropology and History from Connecticut College and is currently pursuing an MBA in Sustainable Management at Presidio Graduate School in San Francisco, California.
	Keith Smith, Webmaster Keith is in charge of Website design, for DataInstincts.com. Making sure the user has a visually pleasing and easy to navigate site, along with convenient access to information is his paramount goal. He has been developing online content since 1995 and has over 25-years experience in the computer-generated graphics field as Principle of GraphicSmith. Keith is a graduate of the University of Arizona, holding a Bachelor of Science Degree in Business Administration.
	Alicia Deguchi, Graphic Design/Copy Writing Alicia is a graphic design and marketing professional. Her background includes work with a variety of companies, ranging from non-profit organizations to high technology firms. She is experienced in bringing together targeted design and graphic elements, in conjunction with well-written copy. She has been working with Data Instincts for over five years. Alicia holds a Bachelor's Degree from San Jose State University in Advertising and Graphic Design.

Data Instincts also utilizes the unique design talents of Melanie Rosales Design and Precision Design. Their contributions toward designing public information messages regarding recycled water use and water conservation have been invaluable.