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NEWS RELEASE
CONTACT:
Annette Arnold, Data Instincts
(707) 836-0300,
Annette@DataInstincts.com
FOR IMMEDIATE RELEASE:
Data Instincts Produces Water Conservation
Video for City of Petaluma
PETALUMA, CA
Award-winning Novato videographer and filmmaker
Trent Anderson of Media Group, has been chosen by
Data Instincts of Windsor, CA, to produce an
instructional video for the Petaluma Department of
Water Resources and Conservation. The short video is
narrated by well-known actor Peter Coyote and is
designed to inform Petaluma residents about the
city’s Water-Wise HouseCalls program, which is a
free service that shows participants how to conserve
water in their own homes.
Data Instincts, under contract with the City of
Petaluma, is a Sonoma County public outreach firm
specializing in water issues. On September 10, 2007,
Data Instincts owner, Mark Millan, was honored with
the prestigious President’s Award from the WateReuse
Association at the 22nd Annual WateReuse Symposium
in Tampa, Florida. The award is made to individuals
who demonstrate outstanding service and commitment
to the Water Reuse Community.
“Petaluma’s Water-Wise program is a definite step
in the right direction,” said Trent Anderson.
“During the production of this project, I learned a
lot about water conservation and the steps we can
all be taking to conserve this finite and precious
resource. Particularly enlightening, is that every
drop of water we are using today is the same water
that has been on this planet and in use since the
beginning of mankind. There is no pipeline from
outer space.”
The City of Petaluma’s Water Conservation
Coordinator, Dave Iribarne, says the instructional
video will be just one part of an ongoing,
multi-faceted water conservation program. The
finished video will be available for viewing on the
city’s Web site, potentially aired on Public Access
Television Station, and available in other formats
as appropriate.
For more information on this project, you may
contact Lisa Brew-Miller at Data Instincts at
707-836-0300, or Trent Anderson at Media Group at
415-883-4181.
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