CRM, eCRM and 1-1 Marketing Books
Introduction
to Water in California
By David Carle
A comprehensive look at California’s complicated water history and
current conditions.
Enterprise One To One:
Real Time:
Don Peppers and Martha Rogers, PH.D.
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By Regis McKenna
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Relationship Marketing:
Successful Strategies for the Age of the Customer by Regis McKenna
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Responding to Community Outrage:
Strategies for Effective Risk Communication by Peter M. Sandman
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The One to One Fieldbook:
The Complete Toolkit for Implementing a 1 To 1 Marketing Program by Don
Peppers, Martha Rogers, Bob Dorf
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The One to One Future:
Building Relationships One Customer at a Time by Don Peppers, Martha Rogers,
PhD
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The Experience Economy:
By B. Joseph Pine, James H. Gilmore, B. Joseph Pine II
A Story of People, Politics & Power by Honey Rand.
Details of the public relations and water wars of the St
Petersburg/Tampa Bay area of Florida in the mid-nineties.