Millan to be a panelist and moderator at Future of Water conference at UCLA Luskin Center.

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For Immediate Release
January 12, 2012
Contact: Barry Dugan
Data Instincts
(707) 836-0300


WINDSOR, CA — Mark Millan, principal of Data Instincts, a Sonoma County public relations firm specializing in water issues, will share his expertise and insights as a moderator and panelist in the “Gaining Public Acceptance of New Water” plenary session on Friday, January 27th at the Future of Water conference at UCLA’s Luskin Center. “It is an honor to be a participant in this program.” said Millan. “Public acceptance continues to be the largest obstacle to communities adopting new water sources such as expanded recycled water use and desalination.”

“This Future of Water summit will highlight success stories from across the globe, explore emerging water reuse strategies, and identify critical policy, communications and coalition-building questions for the region. The event will bring together thought leaders from water agencies, universities, the private sector, and non-profits to assess future strategies for further developing local water sources in Southern California.  Participants will engage in the latest technology, research, policy, and implementation strategies.” – Luskin Center, UCLA.

Other speakers include; Peter Gleick, President, Pacific Institute; Jeffrey Mosher Executive Director, National Water Research Institute; George Tchobanoglous, Professor Emeritus, UC Davis; Linda Macpherson, New Water ReSources; Ron Wildermuth, Public Information, West Basin Municipal Water District; and many others.

For more information on The Luskin Center for Innovation and the The Future of Water in Southern California conference please visit:

Data Instincts has been involved with public outreach and education for recycled water projects throughout California including work with the San Francisco Public Utilities Commission, Redwood City, Santa Cruz, Santa Rosa, Windsor and Petaluma.

For more information, call (707) 836-0300 or visit

For more information on recycled water and Risk Communications please visit:

Twitter: @DataInstincts