In An Arid U.S. West, Water Agencies Look to Deliver Purified Wastewater Directly to Customers’ Faucets, Despite “Yuck Factor”

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ENSIA, August 8, 2021: For decades, water officials in San Diego, realizing the city was facing an ever-drier future, have worked to make the idea of what’s known as “direct potable reuse,” or DPR, more palatable to residents. In the 1990s, that turned into an uphill battle. The technology delivers purified wastewater to customers’ faucets without an environmental buffer — such as a groundwater aquifer, river or other go-between — prior to distribution, so opponents labeled it “toilet-to-tap.” The epithet stuck and torpedoed the Southern California city’s water recycling plans.

The Future of Water in the American Southwest

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Counter Punch, April 27, 2021: The Southwestern states, in particular, have faced frequent and ongoing droughts over the past two decades, and traditional water supplies are failing. As groundwater supplies in the region have depleted substantially, rainfall has decreased and the costs of importing water have risen substantially.

Town of Windsor Councilmember Mark Millan receives award from American Council of Engineering Companies for Elected Official Champion of the Year

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Press Release, October 8, 2018: Windsor, CA – Town of Windsor Councilmember, Mark Millan, has been selected for “Infrastructure Elected Official Champion of the Year” by the American Council of Engineering Companies (ACEC)-CA North Coast Chapter. The award honors an elected official who has made significant contributions toward development of critical community infrastructure.

WRRF Releases Model Communication Plans to Foster Acceptance of Potable Reuse

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Press Release, January 27, 2015: Potable reuse involves the use of proven and reliable technology to purify recycled water so that it can safely supplement the drinking water supplies of communities. It is especially valuable to communities in water-scarce regions. Experience among water agencies and municipalities has shown, however, that public acceptance of direct potable reuse is one of the primary challenges facing this source of water supply.

Data Instincts and Katz & Associates awarded contract to develop a model communication plan for public acceptance of direct potable reuse

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Press Release, November 14, 2013: Data Instincts and Katz & Associates, two public outreach firms specializing in water reuse projects, announced they have been awarded a research grant from the WateReuse Research Foundation to develop a model communication plan for achieving public acceptance of direct potable reuse

Survey charts progress in awareness

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The Windsor Times, January 24, 2013: Do people seem to be getting it that they live in a watershed? Yes and no, according to a Russian River Watershed Association survey conducted last year.