WRRF Releases Model Communication Plans to Foster Acceptance of Potable Reuse

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For Immediate Release
January 27, 2015
Contact: Mark Millan, Data Instincts
(707) 836-0300

Potable reuse involves the use of proven and reliable technology to purify recycled water so that it can safely supplement the drinking water supplies of communities. It is especially valuable to communities in water-scarce regions. Experience among water agencies and municipalities has shown, however, that public acceptance of direct potable reuse is one of the primary challenges facing this source of water supply.

The WateReuse Research Foundation announces the release of a how-to guide for building support for potable reuse on the statewide and community levels. Model Communication Plans for Increasing Awareness and Fostering Acceptance of Direct Potable Reuse (WRRF-13-02) provides a roadmap for advancing public acceptance of potable reuse projects by building support and awareness of existing and planned potable reuse programs and by fostering an understanding of the great need to continue to expand water supply sources.

This resource provides those involved with planning a potable reuse project with a catalog of promising and proven methods and messages for advancing potable reuse. A combination of literature review, face-to-face meetings, and public opinion research indicated that public acceptance of potable reuse can be achieved by implementing a coordinated, consistent, and transparent communication plan.

This project was funded by the WateReuse Research Foundation in cooperation with the Metropolitan Water District of Southern California. The Principle Investigators were Mark Millan of Data Instincts, Patricia A. Tennyson of Katz & Associates, and Shane Snyder of the University of Arizona.

For more information about the report and model communication plans, click here.

About Data Instincts

Intelligent Communications for Challenging Public Projects: A professional consultancy dealing with Public Information and Public Involvement serving municipalities, counties, public agencies and engineering firms with public outreach efforts. Data Instincts has been involved with public outreach and education for recycled water projects throughout California including work with the North Bay Water Reuse Authority, San Francisco Public Utilities Commission, Redwood City, Santa Cruz, Santa Rosa, Windsor and Petaluma. More information can be found at www.DataInstincts.com