Author Archives: Staff

Press Release, January 27, 2015: Potable reuse involves the use of proven and reliable technology to purify recycled water so that it can safely supplement the drinking water supplies of communities. It is especially valuable to communities in water-scarce regions. Experience among water agencies and municipalities has shown, however, that public acceptance of direct potable reuse is one of the primary challenges facing this source of water supply.

Press Release, November 5, 2014: Windsor, CA — Data Instincts, a Windsor public outreach firm specializing in water reuse, has announced the publication of a communication toolkit to help agencies develop effective public outreach plans for desalination projects.

Press Release, November 14, 2013: Data Instincts and Katz & Associates, two public outreach firms specializing in water reuse projects, announced they have been awarded a research grant from the WateReuse Research Foundation to develop a model communication plan for achieving public acceptance of direct potable reuse

April 26, 2012   The American Academy of Environmental Engineers (AAEE) announced the recipients of the 2012 Environmental Communication Award. The Awards Program recognizes organizations and individuals that have made outstanding contributions to water reuse during the preceding year. Highlighting … Continued

Press Release, January 12, 2012: Mark Millan, principal of Data Instincts, a Sonoma County public relations firm specializing in water issues, will share his expertise and insights as a moderator and panelist in the “Gaining Public Acceptance of New Water” plenary session on Friday, January 27th at the Future of Water conference at UCLA’s Luskin Center.

Press Release, September 16, 2011: Millan to speak in Barcelona, Spain at International Water Association Conference

Press Release: September 15, 2011: Millan receives Presidents Award for outstanding service to Water Reuse Industry